Fredrik is a keynote speaker and author on Business Creativity, Change and Global Mindset. Fredrik focuses on enabling audiences to become more creative and to look at the world in a new way, based on his core belief "Humanity to the Power of Ideas". Fredrik has authored ten books, including “The Idea Book” which was included in “The 100 Best Business Books of All Time”. Fredrik is passionate about enabling change, looking at problems and challenges in a new way, and also using creativity to drive transformation in self and businesses. By shifting perspectives and seeing mistakes as learning experiences, individuals and organizations can thrive through change, unlocking new possibilities. His approach challenges the comfort of the known and encourages people to welcome the discomfort of the unknown to spark creative transformation.
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