Professor Chattopadhyay is an expert in consumer understanding, brand building with purpose, and impactful innovation for firms. With over four decades of experience, he's authored 80+ articles in esteemed international journals and conferences, including Journal of Marketing Research, Journal of Consumer Research, Harvard Business Review, and more. He's authored 30+ widely-adopted pedagogical cases and received awards like the Robert Ferber Award and Best Business Book for 2012. As a Senior Fellow at the NBS Center for Emerging Markets, he's a board member of the Association for Consumer Research. Professor Chattopadhyay has taught executive programs worldwide, delivering insights on customer-centricity, brand purpose, and strategic corporate social responsibility. He holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) from Jadavpur University, India.
